Tool of the Week #1


This summer CWC is keeping your creative brain sharp with books, podcasts and apps!

All summer we will share one tool a week to keep your (creative) brain sharp. This will help you to attack the new ideas + plans you would like to (re)start after your summerbreak.

This week's tool of the week is Dr. Carol S. Dweck's popular book "Mindset: How You Can Fulfil Your Potential". In this book Dr. Carol explaines the difference between a fixed mindset and a growth mindset, and why this difference is THE reason why people are able to fulfil their potential - or not.

Here's a little taste of the chapter "Sports: The Mindset of a Champion":

What is success?

Finding #1: Those with the growth mindset found success in doing their best, learning and improving. And this is exactly what we find in the champions.

"For me the joy of atheletics has never resided in winning," Jackie Joyner-Kersee tells us, "I derive just as much happiness from the process as from the results. I don't mind losing as long as I see improvement or I feel I've done as well as I possibly could. If I lose, I just go back to the track and work some more."

This idea - that personal success is when you work your hardest to become your best - was central to John Wooden's life. In fact, he says, "there were many, many games that gave me as much pleasure as any of the ten national championship games we won, simply because we prepared fully and played near our highest level of ability."

Tiger Woods and Mia Hamm are two of the fiercest competitors who ever lived. They love to win, but what counted most for them is the effort they made even when they didn't win. They could be proud of that. McEnroe and Beane could not.

After the '98 Masters tournament, Wood was dissapointed that he did not repeat his win of the previous year, but he felt good about his top-ten finish: "I squeezed the towel dry this week. I'm very proud of the way I hung in there." Or after a British Open, where he finished third: "Sometimes you get even more satisfaction out of creating a score when things aren't completely perfect, when you're not feeling so well about your swing."

Tiger is a hugely ambitious man. He wants to be the best, even the best ever. "But the best me - that's a little more important."

Mia Hamm tell us, "After every game or practice, if you walk off the field knowing that you gave everyting you had, you will Always be a winner." Why did the country fall in lover with her team? "They saw that we truly love what we do and that we gave everything we had to each other and to each game."

For those with the fixed mindset, succes is about establishing their superiority, pure and simple. Being that somebody who is worthier that the nobodies. "There was a time - I'll admit it," McEnroe says, "when my head was so big it could barely fit through the door." Where's the talk about effort and personal best? There is none. "Some people don't want to rehearse; they just want to perform. Other people want to practice a hundred times first. I'm in the former group."

Remember, in the fixed mindset, effort is not a cause for pride. It is something that casts doubt on your talent.

What is failure?

Finding #2: Those with the growth mindset found setbacks motivating. They're informative. They're a wake-up call. [...] In the fixed mindset, setbacks label you. [...]

To read the full book visit Amazon.