The story behind Creative Women Collective is a story of courage, perseverance and vulnerability.

Founder Awura Abena launched the website of CWC on 1 September 2016, the day after her last day as an intellectual property attorney. 


After years of advising and litigating for creative individuals and companies as a lawyer, Awura took a leap of faith. She started CWC inspired by her closest creative girlfriends, who's courage sparked a fearlessness within herself. In her childhood Awura struggled to combine the academic with the creative, and - out of fear - chose her brain over her heart. The contact with her creative clients didn't satisfy her creative hunger. After 5 years of working in the legal sector, she turned a 180 degrees and jumped into the world of creative entrepreneurship. 

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The purpose of CWC is to give creative women the knowledge, tools, and network, to help them maximize their creative strengths. Online as well as offline. 

CWC regularly organizes offline experiences with impact. Our activities motivate ambitious creative women to dream even bigger. As a result, our diverse group of women grow into stronger creative(s) entrepreneurs collectively.

In our first year CWC has mobilized over 5000 women online to create their own opportunities as creative(s) entrepreneurs. In this first year, CWC organized 10 events throughout Amsterdam (amongst others in The Hoxton Hotel, FOAM and TSH Collab), resulting into hundreds of new relationships, collaborations and previously unreachable creative (business) opportunities for over 500 women. 

In year two CWC grew to a community of over 8.500 women, launched her webshop, started a podcast and developed a variety of offline concepts (e.g. our summer pop-up in Lil’ Amsterdam).


CWC organizes a variety of activities throughout the year. 2 seminars per year (our next seminar is in March, 2019),  monthly activities in collaboration with The Student Hotel Collab and a yearly borrel in organization with partners Kanarie Club (join us on January 15, 2019!).

CWC challenges creative women to be courageous in business as well as in life.
— Awura Abena, founder of Creative Women Collective

Creative Women Agency

Thanks to her legal as well as creative background, Awura is an expert in advising people about the business aspects of creativity. Furthermore Awura is highly qualified in hosting, developing and - together with her team - organizing events with impact. Therefore Awura and her team started CREATIVE WOMEN AGENCY on October 1, 2018.

Awura is also a captivating speaker. Visit Awura's LinkedIn for a summary of the events she has hosted, presented and moderated to date (including CreativeMornings Amsterdam, B. Amsterdam's Let's Startup 2018, Capital Tour XXL 2017, F*ck Up Night Amsterdam and Joke Smit Prijs 2017).

Book an appointment with Awura and her team - EUR 999 ex VAT à 1,5 hours - for strategic advice on how to create impactful events as a company, organisation or brand, focused on building a community of women. Or hire the CREATIVE WOMEN AGENCY to organize your event from A to Z. Prices start from EUR 2.499 ex VAT.

Check out CWA's Instagram for a look into the event we created for publisher De Bezige Bij regarding the bestseller LITTLE BLACK BOOK.

To book Awura or hire her as a speaker, host or panelist, (rate starts from EUR 497 ex VAT per event) please send an e-mail to