The story behind Creative Women Collective is a story of courage.

Founder Awura Abena launched the website of CWC on 1 September 2016. One day after her last day as an intellectual property attorney. 


After years of advising and litigating for creative individuals and companies as a lawyer, Awura took a leap of faith. She started CWC inspired by her closest creative girlfriends, who's courage sparked a fearlessness within herself. In her childhood Awura struggled to combine the academic with the creative, and - out of fear - chose her brain over her heart. The contact with her creative clients didn't satisfy her creative hunger. After 5 years of working in the legal sector, she turned a 180 degrees and jumped into the world of creative entrepreneurship. 

Photo: Shenelva Booij

Photo: Shenelva Booij


CWC connects women. Online with themselves through podcasts, blogs and downloads. And offline with other women through events.

Both our online and offline activities motivate ambitious creative women to dream even bigger. As a result our women grow on both a personal and business level collectively.

In the first year CWC organized 10 events throughout Amsterdam (check events for the full portfolio), resulting into hundreds of new relationships, collaborations and previously unreachable creative (business) opportunities for over 500 women. 

In year two CWC grew to a community of over 7.500 women, launched her webshop, started a podcast and developed a variety of offline concepts (from the co-workday in collaboration with The Student Hotel Collab to our summer pop-up in Lil’ Amsterdam).


CWC organizes a variety of activities throughout the year: bi-annual seminars (one in March and one in September),  monthly activities in collaboration with The Student Hotel Collab (in 2019 starting from April) and a yearly meet-up in organization with partner Kanarie Club.

Creative Women Agency

In September 2018 Awura started CREATIVE WOMEN AGENCY with her team to strategize, organize and execute events for individual creatives and companies focused on building a(n) (inclusive) community of women.

Hire Awura and the team behind CWA for practical strategic advice on building community through events. Or hire the CWA to strategize, organize and execute your event from A to Z. Check out or send an e-mail to for more info.

To book Awura or hire her as a speaker, host or panelist, (from EUR 497 ex VAT per 4 hours) please send an e-mail to Check her LinkedIn profile for an overview of her talks to date.